The advent of voice search has changed the way we use search engines. Users use their mobile phones, smart speakers and other devices to ask their questions.
The increased use of mobile phones for our daily searches has increased the need to implement and optimize voice searches.
Currently, the 71% of users prefer to use voice search systems. This is why voice search optimization is important for businesses. That is why, below, we are going to offer some tips on how to optimize voice searches.
-Create a style guide for voice content: The content and marketing team should create a guide to optimizing content for voice search, incorporating a style guide and a list of keywords to optimize for.
-Implement keywords: Long-tail keywords tend to have lower search plus search volumes, so they are not usually a preference for companies that focus on keywords with high search volumes. However, voice search is more natural, so keywords and phrases are longer, made up of more than two words. We have to keep in mind that voice search users ask questions and our content must answer them.
-Optimize the website for speed and user experience: Voice searches come mainly from mobile devices and assistants. All businesses need to optimize a website’s loading speed and design, which needs to be responsive for mobile searches. To do this, we must periodically review Google PageSpeed Insights, where we can find errors and optimization problems.
-Optimize for local searches: Voice searches usually come from phones, so we have to keep in mind that they can be local searches, since more than 50% of business searches are done by voice. In this sense, we must review Google Maps and Google Business Profile so that it includes all the information of the company, such as menus, hours and the operation of the company, as well as descriptions.
-Enriched snippets: Taking advantage of rich snippets is very important for search engines to offer us more visibility. To do this, we have to incorporate these pieces of information into our content. In this sense, we have a special markup type for Google Assistant and voice searches.
-Add a question and answer section: Questions and answers can add great value to our web pages and help us improve voice search optimization. We can incorporate them using our content or search content on other blogs to answer questions that are asked in the comments, as well as questions that have been left unanswered or whose answer has not been sufficient.