Best times to post on social media in 2022

Finding the best times to post on social media It is one of the most complicated tasks for Social Media professionals and community managers. This is a complex factor, since they tend to vary a lot and there are no general rules. In fact, knowing what the best hours of publication on social networks are is something that only each professional will be able to know, analyzing their activity and that of the members of the community.

The best times to post on social media change every year as they vary greatly based on the habits of society.

Despite the fact that each Community Manager will know when it is better to publish on their company’s social networks only if they carry out a planned study and properly monitor the actions they develop, knowing the members of their community, there are companies that try to make reports that are come close to being able to offer answers in this regard.

Thus, an annual study by Sprout Social, a company dedicated to analyzing the use of social networks, ensures that social networks are an excellent tool for reaching customers and has tried to establish what are the best publication times to take them into account within of the content strategy. They must be taken with reservations as we say, but they can serve to offer some guidance:

What are the best times to post on social media?

In general, the best time to post on all social networks is mid-morning. In this sense, between Tuesday and Thursday from 9 to 10 in the morning are the best times to publish our content.

On the other hand, by far the worst day to post on social media is Sunday at any time.

-Facebook: As for Facebook, the time slot with the highest engagement is different, since it is in the early hours of the morning on business days. In this sense, the best time to publish is from Monday to Friday at 3 in the morning. The next best times are Thursdays from 10am to noon, while the worst day to post is still Sunday.

-Instagram: The best day to post on Instagram is Monday at 11 a.m.. Then, Tuesday and Wednesday, from 10 am to 1 pm, and Thursday and Friday from 10 am to 11 am Instagram also has loose engagement slots on the weekends, especially Friday and Saturday afternoons.

-Twitter: Twitter is one of the social networks that have changed the most in the last year. Now, the best times are found on Monday, Tuesday, Wednesday, Friday and Saturday at 9 am, while the worst day is still Sunday.

-LinkedIn: LinkedIn is, of all the social networks, the one that has maintained the most stable growth in recent years. The best time to post on LinkedIn is between 10am and 12pm on Tuesdays. Wednesdays and Thursdays also offer good opportunities, while weekends are bad for posting on the net.