11 ways to attract traffic to a web page

Attracting traffic to a page or a website is one of the main objectives of anyone who wants to improve the visibility and range of a brand. In this sense, there is something that we must make clear from the beginning: if we want to attract traffic to a web page, we need to create content.

The basic pillar to attract content to a page or website is content creation. Without content, it will be impossible to attract traffic.

However, content is not the only way to attract traffic. For this reason, we want to offer some tips that can be very helpful to improve visibility and generate more visits.

-Corporate or personal blog: It does not matter if we want to generate traffic for a personal or corporate website. Be that as it may, we need to have a personal blog in which we publish content periodically and consistently. According to data from WordStream, companies that have a blog generate 55% more traffic.

-Evergreen content: Although news and trending content generate traffic, it is the timeless pieces that generate the most traffic. If we are able to create content on topics of interest to our audience, explained thoroughly and in detail, we will attract a large amount of traffic.

-Update content: Similarly, we have to review old content and, if we find any that are out of date, we have to renew its content.

-Headlines and images that attract attention: Headlines attract attention and can drive up to 500% more traffic. On the other hand, images appear on Google in different sections, so they can attract the attention of users and generate traffic from Google Images.

-Lead Magnets: To generate traffic, beyond incorporating images and video, we must have a library of resources, in which we have infographics, downloadable content, content templates and also all kinds of lead magnets that allow us to capture traffic data and generate more sales.

-Keywords: To improve the traffic of a web page we cannot forget SEO. In this sense, keywords allow us to attract traffic from Google, answering the questions that users have. In this sense, beyond general keywords, we must implement long-tail keywords and key phrases that, despite having less search volume, will be easier to position.

-SEO: In general, we have to take care of the entries so that they meet Google’s quality standards. To do this, we have to optimize the content for the Google SERP, creating a meta description for each entry and also taking care of the titles and internal links.

-Charging speed: To obtain a high score in SEO, we must take great care of the loading speed of web pages. The slower the page load, the worse we will position ourselves, since Google wants the content to meet certain usability criteria.

-Core Web Vitals: Beyond the loading speed, we have to know what the Core Web Vitals are and comply with them to position ourselves better, and get more traffic.

-Social media: Another way to generate traffic is to promote content on our social networks. To do this, we have to analyze each of the channels and identify which ones are the most popular among our audience to publish the content on them. When publishing content on social networks, we have to add hashtags, analyzing in advance the most popular in our theme, to improve reach.

-Online communities: To improve traffic we can create a community, either in forums or in social network groups, to share our content and generate more traffic on our website. We can also generate offline communities, participating in events and talks.